The "Chill Guy" meme, also often referred to as "Incel Chads", is an internet meme based on contrasting stereotypical "alpha" males (often depicted as muscular and successful) with supposedly inferior "beta" males, who are often portrayed as socially awkward and undesirable.
The meme is often used to mock or satirize the "Incel" community and their views on relationships and gender roles. It subverts the incel narrative by portraying the "Chad" character in a positive or humorous light, often suggesting that the key to success with women is simply being relaxed and confident, rather than adhering to the incel community's beliefs about looks and social status.
The meme is typically expressed through image macros, where a picture of an attractive or athletic man is captioned with statements that highlight his easygoing attitude and success with women, contrasting sharply with the perceived struggles of "beta" males. There is also the "Doomer Boy" version of this meme.
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